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Hohhot Zhongshan West Road Retail Survey Report

Posted on:2005-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2206360125952838Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Retailing can reflect economic basis in a country.It is one of the fast and active trade in recent years of china.Retailing of zhongshanxi road is a focus in huhhot inner Mongolie of China.How are there taking place? What's truly? What will be result after years? All of this are worth to searching.Making research in retailing situation analysis,we can see retail strategy. Clearing retailing's organizational mission. Knowing wheel of retailing and retail life cycle.Making research in consume behavior. Including demographics, life-styles, culture, social class, family life cycle, consume opinions, class consciousnesss,consumer behavior, purchase act, and so on.Making research in goods. For excampl foods, cosmetic, watches, golds, clothing, shoes, finding opportunity be content with consumer's demand.Marketting research in retailing. Gaveing basic concise such as combination store, shopping center, convenience store, supermarket, department store.At the last I give a scenario analysis about retailing. Advising assume selling against the brand, service retailing, specialty retailing, and store chain.
Keywords/Search Tags:zhongshan-west-road, retail, marketing research
PDF Full Text Request
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