Thinking Of New Product Development Of Small And Medium-sized Chemical Enterprises - For Example, To Cb

New product development is the key of middle and small type fine chemical enterprises to exist and grow. The article introduces the key of middle and small type fine chemical enterprises how to make a success of new product development from characteristics of fine chemical industry, fine chemicals, middle and small type fine chemical enterprises and fine chemical technology. And the article gives us an example of CB company how to develop new products. The key of middle and small type chemical enterprises to make a success of new product development is the devotion of high-class management, especial characteristic and good quality of product, knowledge and skill of market, holding core technology and founding the base of products and technology. The article discusses the influence of product lifecycles on new product development. Middle and small type enterprises should research into product lifecycles from characteristics of product, and then choice a way of product development. And the enterprises should notice the period of world product's life, and then develop the substitute. Middle and small type enterprises could found the centre of technology and product development to reduce the risk of new product development. And middle and small type enterprises should inspirit R&D people to develop the new product and keep the resource of R&D.