The Study On New Product Development Strategy Of Fine Chemical Manufacturers

Along with China's entry of the World Trade Organization and the further opening of the China market, more and more foreign fine chemical enterprises come to China and exploit market depending on their advantages on capital and technology. Domestic fine chemical manufacturers were threatened. Facing new situation China fine chemical manufacturers have to think of how to set down efficient development strategy to strength themselves. This dissertation studies the new product development strategy suitable for the domestic fine chemical manufacturers. Firstly this paper introduces the methods to develop fine chemicals adopted by developed countries and the current status of China fine chemicals. Through analyzing the weakness, the opportunity and the advantage of the domestic fine chemical manufacturers, based on the method of SWOT matrix, this paper points out the strategies shall be chosen by China fine chemical manufacturers. Then the paper analyses the new product development strategy of fine chemical manufacturers. The paper analyses the necessary of new product strategy, introduces the ways to develop new products, the use of the method of multi-stage fuzzy evaluation in the course of evaluating the new product project and expounds the principles of developing new product. Through the introduction of the successful case of new product development strategy of Hebei Yanuo Chemical Industry Co Ltd, the actualization of new product development strategy is showed. After the generalization to the current situation faced by domestic fine chemical manufacturers, the paper gets the conclusion that the new product development strategy shall be the medium-long term strategy of fine chemical manufacturers.