Greentown Customer Relationship Management Case

With the market competition becoming more drastic and information technology developing fast, every corporation is striving to adopt new measurements to keep or gain competitive advantages. Market has changed its character from seller's market to buyer's market, and customers are becoming the focus of the competition among corporation. In the new market environment, the traditciondproductionoriented, productoricented, technologyorcentitiond production oriented, productorcented, technologyoricnted and marketorcented haven't made corporations gain competition advantages any longer. But as a customercentrice business philosophy .a business strategy and a corporation culture, CRM focuses its operations on and organizes around attract folioing and retaining the most valuable customers, and makes customer relationships the best position. But as a new management theory, CRM brings too many problems in its applications Based relationships the best position anther discusses four aspects based on Greenside corporation such as customer analyses organization setting process perfusion and technology supporting. Though studying the action of customers. Analyzing the character of customers and all the resources of customers to practice the classify management of customers. Different tactics to different customers so as to love the running cost.The change of corporation idea needs the supporting by the change of organization. The change from centers on preoccupy to centers on customer need to reconstruct organization and strengthen the customer relationship management.There is a set of circle process that trans from the customer information into customer relationship can be the CRM better. Beingnby, with building the customer knowledge, then providing overvalued service finally forming a higheffcet relationship, which can ensure that a enterprise build a long-term, resources can be administer and profitable customer relationship.CRM needs the Sapp string of rated technology. Carrying out CRM system can build integrated costumer date plat form, which solves the problem of running off customer data. On the basis of analyzing customer data, an enterprise can draw its product orientation and selling tactics. Call center system can make service more norms and make the customers and corporation know each other.This paper puts forward that we need to build a corporation culture system that centers on customer profit, draw some administrative system, share and spread the knowledge of interorganization and protect the privacy of customers, at the same time. And then the author puts forward some countermeasure...