The Direction Of The Management System Reform Of China's Tourist Attractions And Countermeasures

The tourist attractions, though as the key factor in the tourist industry, is the vulnerable spot at present in China. For a long time, due to the organization system's complexity of tourist attractions, the administrative pattern of multi-departments governing, as well as the common problems of place restriction, frail infrastructure, inadequate capital investment and insufficient human resources, the tourist attractions in China are of low-level in specialized management, maladjustment in market economy, and insufficient reserve strength in continued development. Therefore, it is hard to fit in the needs of the development of socialist market economy and tourist industry, and it is difficult to satisfy the local economic development and the people's gradual increasing requirement for material and spiritual life.Administrative structural reform with great significance in research and strong power in practical guidance, is the nucleus problem in the management and administration of tourist attractions, and is the most important and attention attracting focus in the development of tourist attractions. The administrative system of tourist attractions determines the management mechanism and the developmental pattern of tourist attractions. When the development of tourist attractions is concerned, it is an important subject to carry forward an active property system reform so as to form an administrative system with protective orientation and developmental orientation.This thesis, starting from theoretical basis, first expounds the theoretical basis of the reform in public enterprises ?public choice and managerial ism, and illustrates the relative problems concerning property theory. Thereafter, it explores the conceptual problems and current situation of the tourist attractions, the administration of tourist attractions and the administrative system of tourist attractions. Based on them, it analyzes the main administrative structural reform patterns of tourist attractions in recent years, probes into the perspectives needing improvement, then leads to the research of property system reform, analyzes the general methodology in property system reform from the inter-relationships between public and private departments and the inner-relationships of public departments, and puts forward some view points in the property system's construction of tourist attractions in China. Last, it conducts the empirical research with the tourist attraction of Shanjuandong in Jiangsu Province as an example and tries to build a new administrative structural reform patterns.