Yantai Power Development Strategy

Being a capital-and-technique-intensive type of network industry, the electric power industry is an important foundation industry of the national economy. It constitutes a part of social public utilities. The business enterprise strategy management is a management science with strong practicality and high complicacy. Using the business enterprise strategy management theories, this paper makes a whole process research to the electric power supply company development strategy from analyzing, choosing to setting up and implementing under the situation of electric power system reform.The paper is arranged as following:In the first part, the paper introduces the electric power industry characteristic, analyzes the opening experience of the electric market and the competing situation, and also analyzes the influence to the electric power industry after China's joining WTO.In the second part, it analyzes in detail the development status and tendency according to the national electric power system reforming scheme.In the third part, the paper analyzes the macro environment influence to the development strategy of Yantai electric power supplying firstly, and then makes a thorough analysis to the principal role of the electric market. Also through segmenting the electric market, the target electric market can be confirmed, and the marketing strategy be put forward.In the fourth part, the paper analyzes the main advantage and disadvantage of the electric power supply company on the network resources, financing, business, marketing, and management etc.In the fifth part, according to the SWOT analysis, the basis development strategy is chosen. And around the expanding development strategy, the paper gives the marketing strategy and diversification development strategy; put forward the basic principle and several key problems that must be solved during the implementation.