Xinjiang Oil Testing Company's Technology Innovation And Marketing Strategy Research

The main content of the thesis is about the technique innovation and marketing tactics of Xinjiang well testing company ,it's target is to find the key problems and the way to settle these problems by considering and studying technique innovation and marketing tactics of the company and provides good suggestion for the development of the company .the main content of the thesis is presented as fellow.The admitted theory in the world for technique innovation is originated from the theory of economy development published in 1912 ,by America economist Joseph .A. Schumpeter. With years of development , the theory of technique innovation has stepped into integrate, practical, recursive stage, and accelerated that the theory of technique innovation guide the practice in technique innovation ,improved the vitality of the theory about technique innovation and it's study.The Chinese petroleum industry do important contribution to it's national economy. but with development of giant oil corporation with stronger ability in worldwide market , in order to survive and make long term development , Chinese petroleum industry must improve the ability of technique innovation to cope with the fierce competition coming from oil market .the well testing technique is mainly concentrated in down-hole operation technique .it is subject to the technique in the field of exploration .it's development and technique innovation is penetrated in high temperature and high pressure(HTHP) deep well test ,testing data interpretation, oil(or gas) reservoir evaluation, fracture and acidize, tube string tool(instrument)and it's mechanics to HTHP deep well etc.Xinjing well testing company is a small- middle scale local oilfield technique servicing company , which engages in gas ,oil well testing , early production ,and operation to down-hole . evaluating it's current condition, it is found that the company's integrate state is in middle position in the domestic well testing companys and could develop to the lead company in this field .The technique innovation is very important to Xinjing well testing company . the company have made great achievement and bring economy and society value and accelerated it's development by implementing technique innovation. it convinces that the company's operation is major in well testing operation as well as minor in down-hole operation and exploitation to Dixiao oil field. the company is to keep it's advantage in Karamay oil field and it's external market is to be emphasized in Sinopec Tahe oil field and Petrochina Tarim oil filed .this benefits to improve the profit structure of the company ,play important role in cut down the risk of market .By assaying and studing, we get the conclusion which is : being a small-middle scale technique servicing company , technique innovation becomes more necessary and important in fierce competition from market which Xinjiang well testing company faces with and survive and develops itself in .The ways , conclusions of study that thesis presents is to guide to the technique innovation and marketing stratagem of Xinjiang well testing company and benefits to development of the company .