Dagang Oil Field Machinery Manufacturing Industry Positioning And Development Strategies

With the fast development of our country national economy and the quick increase of the local petroleum consuming, the petroleum industry enters the new developing period, during which the rare history opportunity for the petroleum machine industry is provided. As one of the special large enterprises of our country, Dagang oilfield company deems it very important as to how to adjust the strategy of development of tectonic plate, how to strengthen the core competencies and realize the fast development of the itself, which is also the main purpose of this dissertation.Firstly, the dissertation introduces the basic circumstance of machine process tectonic plate and its industry position, development direction and expecting target.At the second part of the dissertation, the author focuses the exterior environment of company, analyzing macroscopic environment and view environment, therefore discovering the chance and threat that company faces. The author makes use of the function factor method, analyzing the internal circumstance in business enterprise to make sure the advantage of the company and bad situation.On the above analytic foundation, the dissertation makes the strategy choice of the company, integrating the target of the enterprise, defining strategy type, proceeding evaluation studies, making the strategy choose for the current product and newly arisen businesses of company, finally proceeding the strategy integration.At the end, the author formulates strategy, providing the means of increasing company competition ability, clearing the principle on how to put strategy into practice, proceeding the pre-period analysis, including company execution, dividing the resources, supply chain management, brand setting up and the corporate culture, discussing how to promote the enterprise competition ability.