Highway Franchising Research

By use of theories on modern business management, this article aims to make preliminary study and research on a new kind of highway operation style, i.e., highway franchise. Firstly, the article analyzes the current status of highway management, points out the goal and content for highway management, and summarizes the main problems in the highway management in China. Secondly, The article briefly introduces franchise as a general government and highway franchise. On this basis, it further analyzes the advantages of highway franchise and introduces in details several ways of highway franchise. Then, employing relevant theories on business management, the article elaborates the core competitive power, the structure design, capital operation and diversification strategy of highway franchise company. Finally, it goes further into the study on highway franchise, and analyzes its support and protection system including management system, human resource management and legal regulations, etc.