Jiangsu Bandung Special Container Co., Ltd. Differentiation Strategy

Jiangsu Wanlong Special Containers Co., Ltd (Hereinafter referred as JWSC) is a private enterprise specialized in manufacture of verities of special containers, belongs to the fractionated industry of container. For gaining the advantage in the furious market competition, this article emphasizes on studying the strategy of diversity of JWSC, discusses the necessity of the implementation of the strategy of diversity, by reviewing the correlated theories of the strategy of diversity, according to the common theoretical methods for establishing the strategy of diversity of enterprise and considering the actual resources and abilities of JWSC. This article mainly designs the scheme of the strategy of diversity of JWSC, which consists of four aspects of contents as keeping and improving the technical ability, keeping and improving the manufacture ability, inaugurating the model of marketing and difference of image. For ensuring the implementation of the strategy, it puts forward some adjustment steps and arrangement includes structure of the organization, the management of personnel, the culture of enterprise and the building of information system.