Guangzhou Container Terminal Company Limited

This is a case study of the competitive strategy of Guangzhou Container Terminal Company Limited (GCT).This thesis consists Of two parts: case and case analysis.The first part is to review the background of GCT' s foundation and introduce it' s harsh facts in the new development stage.The second part , using the theories of strategy management etc, is mainly to analyze the environment what GCT is now facing with .we compare the strengths and weakness between GCT and its competitor . Then we try to find the objective market and the valid competitive strategy for the development of international container transportation of GCT. In the end of this thesis , we point out some measurement for GCT.Therefore, the thesis comes up with the point: to develop its international container transportation , GCT should apply " focus strategy" to penetrate into offshore lines marker run by small ships and try to increase the market share .GCT' s final objective is to become the regional transship hub of the offshore lines for foreign trade cargoes in/out of Guangdong province , especially the Pearl River Delta area.