Road Of Macat Container Company——Container Industry Analysis

In this thesis, the author gives a brief introduction to the development of the world's container industry and the key factors that decides its development. Before the author expound on the development background and current situation of Macat Container Company, he acquaints readers with the important facts in container industry. Including its pricing trend, its production process, its raw material supply, China's container industry, and China International Marine Container (Group) Ltd.-Macat's competior in Guangdong.The case first analyzes the market size, market increasing rate, current life cycle step, customers, products, technology and profit level. Based on the above analysis, it further analyzes the internal and external elements that affect the container industry demand, competition, developing trends, and the strategy that the industry leaders have carried out, are carrying out and will carry out. And then it evaluates the decision that Macat Group invest the container industry. At last, it gives some suggestion that what should be done for Macat Container Company at the current condition.