Wal-mart's Course Of Development Bring Our Retail Thinking

Knowledge is wealth. It is pursued by many Wal-Mart is one of the enterprises those ROI is supreme of the whole America. Wal-Mart's ROI up to 46% in 2004. Wal-Mart's has not a history as long as Sears, which has a history of a century, but during short more than 30 years, it developed into the largest retailer of U.S. even the whole world. Although the retail business of China has a long history, in 40 years after the foundation of P.R.C., it has not changed obviously. Wal-Mart is taken as the benchmark, its development course is researched especially in this paper. And some experience was summarized for China's retail business's reference.In the chapter one, Wal-Mart's development course is reviewed, and its successful experience is summarized as following: Custom-oriented management philosophy, the corporate culture of encouraging the staff and the tactic of low price everyday. All the retail business of China should consider of the experience.In chapter two, summary of China's retail business is involved. In order to explain the realistic problem and find the problem that China's retail business is facing, the development course and characteristic of China's retail business is analyzed.In chapter three, enterprise's macro-environment analysis and Potter's competition advantage theory is reviewed. These two theories are often used as enterprise's development analysis tools.In chapter four, the current situation of China's commercial enterprises is analyzed. Enterprise's macro-environment analysis and Potter's competition advantage theory is combined with the macro-environment and state of China's retail business to analyze the competition situation of the retailer, the competitive strategy that should be adopted. Finally, propose the development trend of China's retail business: Scale enlargement becomes the mainstream, annexes the supplementary self-built shop , foreign capitals share continue strengthening , scientific management become more important.In chapter five, the problem that should be paid attention to during the development process of China's retail business. Through using the successful experience of the international enterprises, the domestic enterprises should do as following: To set up the trading system which bases on the world market, to set up clearly established ownership and perfect enterprise managerial system, to hold the Enterprising spirit that is good at studying and the courage to bring forth new ideas, to respect enterprise's own rules of development, to construct enterprise's good " ecological environment ", to train qualified international vision talents.