Study On Market Competition Of Raw Materials Industry In China

Along with global economy high-speed development and scientific advancement, the fine chemical industry product and chemical material medicine production have already became mature period. After entering 21s' century, medical development keeps to not only commonly technical ability but also technology new breakthrough can flight, so far global compounds have over ten million species, the fine chemical industry products sales is about 500 million dollars, it increase 5 percent every year, medicine midst and chemical material medicine production hold leading position between this.Through systematic environmental analysis of material medicine marketing and the theory of companies competition positioning, the writer plotted out the material medicine companies and found that the material medicine companies were in the competitive market.There are four parts in this paper. The first one focus on the material medicine industrial environment, while the second one emphasizes on the material medicine market competition, the third one studies material medicine companies competition strategies and the last one analysis the developing trends of material medicine companies.Through analyzing external opportunities and threats, positions the companies strengths and weakness , the current ownership transformation processes, as well as summarizing some successful cases, based on the current business strategic management, At the same time, the paper gives a further hint for the developing trends of material medicine companies.