Kanter Feed Strategic Integration

It is the eternal theme of enterprise's development to merge, and it's the most valid way to enter the relevant product market on the premise of no product increment happening. However, it is a " double-edged sword " to merge, why? Because that end of merge isn't a success, only beginning; that enterprises combine is just the key to succeeding, and strategy combined is the first step that enterprises combined. This thesis regards fodder Company under KONDARL group as the template, and discusses deeply strategy combine after merging of fodder enterprise.The first part of this thesis has carried on detailed exposition to the strategy combine theory at first. Among them, section one narrate strategy combine proposition of issue , section two is the brief exposition of meaning and purpose that strategy combine, section three is the detailed strategy combine principle that, section four has introduced the process that strategy combine, putting forward three levels that strategy combine.The second part of this thesis has carried on deep analysis to the industry current situation of the fodder trade of our country. Among them, section one analysis the developing stage of fodder trade, pointing out that the fodder trade of our country has already stepped into mature period; use five kinds of basic strength models to analysis the trade competition situation; Section three utilize SWOT to carry on analysis of industry current situation overall, pointing out centralization and integrated trend obvious day by day, and have offered the basis of the external industry's environment for that company's strategy combine.The third part have analysis the interval environment the fodder Company under KONDARL group. Section one introduced the brief one to KONDARL fodder Company; Section two analysis the advantage and inferior position of the company from four respects, have offered the basis of the interval environment for the thing that company's strategy combine; Section three propose the necessity of strategy combine.The fourth part is the keystone of this thesis,carrying on strategy combine preliminary discussion to KONDARL fodder Company. Include the company total strategy combine, company's management strategy combine and company's function strategy combines.Section one, in the total strategy combine, I have proposed to be vertical strategy combine according to industry's development trend and company's resource advantage; Section two, in the management strategy combine, through analysis comparison of enterprise's competitive strategy of other fodder enterprise and Company's advantage and inferior position, have proposed concentrating difference strategy; Section three in the function strategy combine, this thesis has analysed marketing strategy combine especially.