Tourist Attractions In China, Brand Development Research

Because of the global economic integration, the competition of the world tourist industry grows in intensity; the competition of the brand of scenic spot of travel has reached the fierce degree. Since reform and opening-up, especially since entering 1990s, both of the international market shares and the domestic market shares of Chinese tourist industry increased continuously. Meanwhile, the industrial structure of our country is carrying on adjustment, the development of tourist industry and the travel product make the entering of brand manage era. China will go together with the brand of travel in the 21st century, how to give full play to the advantage of the brand, and how to reply to challenge calmly, it is the important topic that must be studied to the Chinese tourist.On the basis of study method of consumers' behavior mode, the paper analyses tourists' consumption psychology and environment in the static and dynamic state as well as the aspect of economy and non-economy factors. Meanwhile a simple mode of tourists' consumption behavior is proposed. Have analyzed the concept of the brand image of scenic spot of travel and formed the mechanism on this basis, it must be under the prerequisite of meeting the consumer demand to develop pointing out the brand image of scenic spot of travel, Moreover, the development of the brand of scenic spot of travel should be taking sustainable development of the scenic spot of travel as prerequisite, give consideration to ecological environmental protection and scenic spot of travel to develop. Combining the comparatively ripe corporate image recognition system, This text contain a whole set of the development of the brand of the scenic spot of travel, including of the localization of the brand image of scenic spot of travel, the molding of the brand image of scenic spot of travel and the spreading of the brand image of scenic spot of travel. The development of the brand of scenic spot of travel will move in circles and adjusting constantly based on the closely related step on the localization molding and spreading of the brand image of scenic spot of travel, developing long-term course.