| In our country, all knows the keen competition of the cell-phone market. The development of the market competition pattern of the cell-phone can be divided into two stages: The first stage was 1987 - 1995, in this period; Motorola was on the cusp on the Chinese cell-phone market. Or Motorola is the first foreign brand that enters the Chinese mobile communications industry. In 1987, China Mobile's communication system was opened for the first time in Guangzhou, the ones that introduced were all the equipment of Motorola at that time. In quite a long time, because of lacking competitors, Motorola monopolizes the Chinese cell-phone market basically.The second stage is that so far, such potential enters as Ericsson, Nokia, Siemens, etc. in 1996, catch GSM digital network and open the opportunity brought, market share rises sharply, challenge Motorola directly, the cell-phone market forms the situation in which Motorola , Ericsson, Nokia stand like the legs of a tripod. According to an investigation in 1998 (the investigation of the main urbanite's consumer goods in the whole country of 1998), at that time they market share including: Motorola is 37. 3%, Ericsson is 28. 6%, Nokia is 15. 6%, the total of three major brands accounts for more than 80% of market share, other 20% has such a lot of brands as Philips, Siemens, Alcatel, Samsung, etc. to dismember. The competition of the market reflects as the fierce market fight between three major brands mainly this stage.But recent years, it is swift and violent for home-made cell phone to develop, wave guide, department good for, TCL, Haier, etc. fast emergence of brand, with the aid of surging marketing, regard low price and service as the selling point, has occupied certain market share, have broken the situation that the production firm of the foreign cell-phone unifies the whole country; And on the other hand, the fast development of such international famous brands as Philips, Sony, Siemens, Samsung, etc., have formed certain competition strength, is having the tendency to break the competition that the Big Three control the market.However, this competition is not totally a competition between the production firms, contain other a kind of competition situations yet, it is when this monopoly giant of China Telecom is divided into two (namely China Mobile and CHINAUNICOM), quiet beginning of competition between them. At present, the main competing for between these two operators of mobile communication one is the competition of the key technology, on one hand CHINAUNICOM leads the main card --CDMA, China Mobile advances the networking of GSM and market development of degree in a more cost-effective manner actively on the other hand.The GSM cell-phone is because of historical reasons, its development has been already quite ripe in recent years, from market, it has occupied most markets, all production firms nearly all produce the GSM cell-phone too, . Therefore on terms that high-speed Internet develops, no matter technological advantage or market advantage, GSM cell-phones are all very outstanding, relatively CDMA is ripe. The development of and CDMA technology is only the time in the past two years. On August 30, 2001, CHINAUNICOM united 19 that Ministry of Information Industry sanctioned and got CDMA manufacturer producing license, have shown that is suitable for the new style CDMA cell-phone of the network of new space-time of UNICOM. Promise, the first stage of CDMA network will start formally at the end of 2001, the total amount of the project is Line 15,150,000 at the same time, the network covers 31 provinces in the whole country (city), nearly 300 cities of the autonomous region. Regarding this as the sign, we can think: The mobile communication market entered the era that GSM and CDMA were competed for in an all-round way from then on! And, CDMA expand the high speed, extent of increase of the occupation rate of market within the past two years, it is obvious to all, and the competition between GSM grows in intensity!But development of GSM times... |
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