The core prblem of Chinese Tobacco presently is to erect some competive cigarette brand in a limited time.The survival of the cigarette brand or even the enterprise attributes to the success of the management to the cigarette brand. This article analyses the challenge and the opportunity to Chinese Tobacco , developing habitus and existing problem to Anhui Tobacco by analisis of management to the cigarette brand-- "Red Three Ring" and its internal and external surroundings. This article presents a all-round analysis to resource of Chuzhou Cigarette Factory. A deep research and analysis is acquired by research to "Red Three Ring" on brand evaluation, image erection, brand design, brand distribution, brand updating, brand extention , brand protection ,etc. Some advice is offered to the advance of the cigarette brand -"Red Three Ring" at the same time. |