Bidding Strategy Based On Fuzzy Rules And Its Application

With the rapid development of Internet, many kinds of e-commerce applications appeared. Because of the complexity of economic business, the agents with the properties of autonomous and intelligence have usually been used to simulate the actors in business process. In the recent, many researches on techniques of trade negotiation among multi-agents have been made.The contribution of this paper is to develop a new bidding strategy which seller agent or buyer agent can use to participate in e-markets. This strategy is based on fuzzy rules and fuzzy inference mechanisms to adapt to the environment of the uncertain trade information of e-commerce. In this paper, we analyze the development of e-commerce and study the related technology in e-commerce system based on multi-agents at first. Then, we develop a new bidding strategy based on fuzzy rules and fuzzy inference mechanisms. Finally, we construct a system model of e-commerce using the new bidding strategy.