E-commerce Applications In The Agricultural Trade Of Tianjin

Since reform and opening-up , with the constant development of national economy, the agricultural production of Tianjin has made great achievement. After rapid development, agricultural production faces some problems, such as lower production efficiency , higher cost and structural surplus in production. Mode of traditional agricultural production circulation can not obtain some important market information and effectively organize the production according to market situation. So distribution difficulty is unavoidable . Especially since 1990s, this problem seemed more outstanding.With the high development of market economy, it is inevitable to change traditional mode and develop to utilize the advanced information means and network technology to combine agricultural production and circulation , because it can reduce circulation expenses and costs, raise the economic benefits of the producer, operator and consumer and finally realize the online trade of agricultural products. The development of informationization and e-commerce will improve the unbalance condition of agricultural production and distribution . enhance the international competitiveness of agricultural products and will exert a far-reaching influence on the development of agricultural and rural economy.On the basis of existing study on e-commerce of agricultural products , this article proposes a scheme of implementing e-commerce in the agricultural products trade of Tianjin with the research approach combining the theory and reality. It is in order to offer certain theory and practical reference for solving the existing problems, advancing the implementation of agricultural products e-commerce and promoting the development of Tianjin economy.