Research On The Legal Protection Of Agricultural Electronic Commerce In China

The Central Document No.1 in 2018 proposed the implementation of the strategy for rural revitalization.In terms of e-commerce development,the document pointed out that it is necessary to focus on solving prominent problems in the sale of agricultural products,vigorously promote the development of rural e-commerce and encourage the development of the Internet-based agricultural industry.The Central Document No.1 in2017 set up a special section that emphasized the need to promote the development of rural e-commerce.Among them,“agricultural products” appeared six times,which involves standard systems,e-commerce platforms,distribution networks etc.,indicating that agricultural products are still key binding points of e-commerce operation.With the rapid development of the Internet and its widespread use in e-commerce,the e-commerce in agricultural products has gained opportunities for development.The arrival of the “Internet Plus” era and the guidance of central policies have created more favorable conditions for its development.It can be said that the current development momentum of agricultural product e-commerce is prosperous.Compared with its booming situation,agricultural products e-commerce has also produced a series of problems in its development.Due to the lagging of legislation and imperfect laws and regulations,the operation of e-commerce in agricultural products lacks a good legal environment,which in turn affects and restricts the development of e-commerce in agricultural products.It can thus be seen that the legal protection of agricultural products e-commerce is already a pressing need of reality and a prerequisite for promoting its healthy and steady development.Based on the literature review and theoretical analysis of agricultural products e-commerce,the study takes the development status of agricultural e-commerce as an entry point and conducts in-depth research on the legal protection issues of China's agricultural products e-commerce,which aims to ensure the long-term development of agricultural products e-commerce and promote the agricultural economy to a new prosperity.First of all,it studies the basic theory of agricultural products e-commerce,defines the concept of agricultural products e-commerce,points out the problems in the development process and further discusses the necessity of legal protection;Secondly,based on the present laws and regulations in China,the status quo of the legal protection of agricultural e-commerce is analyzed and the deficiencies are reflected;Thirdly,the legislations on e-commerce in United States,Japan,Germany and Australia are reviewed and their legal protections for e-commerce in agricultural products are analyzed in order to learn from their leading legislative experience and obtain reference for legal protection;Finally,in allusion to the existing problems and the enlightenment gained from foreign legislations,the study puts forward some corresponding suggestions for the improvement of legal protection on China's agricultural product e-commerce.