Financial Innovation Diffusion And Adoption Of Behavior Analysis

As a driving force of the finance growth, financial innovation and its rapid development have greatly transformed the world' s financial system. Owing to the unique feature of the financial industry, the study of the process of financial innovation diffusion has fallen far behind that of other industries. Reinforcing the research of the dynamic process of financial innovation diffusion is of both great theoretical and practical significance to the financial enterprises in China. This paper, by taking into consideration of the feature of the financial industry and by applying the technological innovation diffusion theory and model, has constructed an overall framework of the financial innovation diffusion model and made a qualitative study of the adoption behavior. The article has also discussed the interactive mechanism of various elements in the financial innovation diffusion system in the diffusion process, and made an in-depth analysis of the administration and optimization of financial innovation diffusion administrative system and its environment, thus providing an insight into further research in this area.