Advanced People Publicity Of Social And Psychological Analysis

Advanced figures publicity is one of the Party's ideological and political work in an important way. A batch of advanced figures carefully to launch a "call light a lamp, lighting a large" demonstration effect, and played a very good role model guide. Advanced figures provide people with inspiration, encouragement and impetus, to a large extent from the prevailing social environment and its specific social and psychological factors. Respect for the objective laws of social psychology, the need to fully consider the audience is reached publicity optimization inevitable move.The basic theory of social psychology guidance to time series for the division, the Party advanced various historical periods is divided into four historical figures publicity phase, the analysis of each phase of the advanced figure of the mass publicity psychosocial factors adaptation, guide and productive. Advanced figures in the first phase publicity, publicity in the mass political figures advanced socialization requirements, evaluation of traditional moral standards, and to some extent to meet the psychological needs and emotional experience of the masses, thus received proper effectiveness;To the liberation of the "Cultural Revolution" advanced publicity ago figures, due to strong political authority psychological impact, and with the outstanding figures of the personality characteristics of the population, widespread stimulate the creativity of the people, successfully guiding the public to form a correct attitude advanced figures, the results dramatically;"Cultural Revolution" era is a special period advanced figures publicity, political authority was too powerful psychological and neglect social and psychological environment for advanced figures and the subsequent impact, the figures can be seen as advanced publicity vicissitude alternate links;To the reform and opening up, the essence of traditional culture are new interpretation new era of advanced figures follow ethical, and cultural environment of the new changes and new atmosphere, producing far-reaching and profound influence, on the other hand, with the advocates of the psychological effectsof the decline of authority, the emergence of mass adverse psychological, advanced publicity to the people who sent the signal to overcome the crisis.In summing up the history and reality of the basis of the inspection, classification, resulting in long-term effects of advanced four important figures publicity psychosocial factors : The first is political psychological factors, primarily advocates of authority figures to advanced publicity effects and advanced information on the population figures of political socialization efforts;The second is cultural psychological factors, particularly the fine cultural traditions of the cultural heritage of progressive figures make positive publicity;Third ethical psychological factors, focusing on advanced figures inspired propaganda ideal personality at the core of social ethics psychological;Fourth, the role of psychological laws, advanced publicity through audience figures that three closely linked to psychological stages accepted. Finally, as a basis for future advanced publicity figures presented the views.