Under the background of globalization,economic integration, political multi-polarization, cultural diversity and complexity,to establish and communication a good image of the country is the major strategic issue in the development of china. The image of a country is significant, which have a direct impact on a country in the international community's status and role.China is a large developing country, its image as a "soft power" core has an important effect. In the beginning of the "A Tale of Two Cities" Dickens said that it was the best of times, and this is a worst of times. China must shape the image of peace, development, opening-up, which can be compatible with the national interests of China, as well as seek better integration into the world and acquire the understand and support from the vast majority of country authorities and people.Because of the ideology, national interests and values, particularly the mass media from the developed Western countries controlling the flow of information, China have been described as the "Demonizing", "threatening" and "pseudo-environment"'s international image for a long time. In contrast, media in China today has not changed that her external influence cannot be compatible with her international status. The era of information, the mass media as the most effective communication tool, played the important part of shaping the image of the nation. China need to explain her own development strategies comparing to the past period, and we urgently need spread and shape the good image of our country to foreign audience by means of the appropriate manner in the process of communication. That is "flexible construction", which is the effective method and strategy to shape the image of China, "flexible construction": change or modify the nature. "Construction": conceiving and establishing. Therefore, flexible Construction" refers to alternative way of conceiving and establishing. In this paper, the image of the nation is accepted and recognized unconsciously by foreign audience by means of "flexible construction", and restore a true image of the country - "peaceful and developing "international image, which can be compatible with the national interests of China, as well as seek better integration into the world and acquire the understand and support from the vast majority of country authorities and people.From the perspective of media people considering our external communications environment, we find out that we are in the period of the globalization, international exchanges, interaction. The mass media which is used as the most effective communication tool, played the important part of shaping the image of the nation. China need to explain her own development strategies comparing to the past period, and we urgently need spread and shape the good image of our country to foreign audience by means of the appropriate manner in the process of communication, in the meantime, we should Carry out cultural exchanges, use the media event, highlight outstanding figures and make use of the active public diplomacy approach. Then, the foreign audiences knowledge and understand of China's history, culture and society. We can eliminate of China's misunderstanding and misjudgment, showing "responsible" and "peaceful development" image of the country.This paper is divided into four chapters: Chapter one is to define "national image" concept, features, focusing on the relationship between "national image" and the "soft power". The chapter two, under the background of information globalization, China's national image of the status quo: "demonized" and "peaceful development". Chapter three, in the period of shaping our country's image, we find the deficiency, challenges and strategies by external communication. Chapter four, we go on with strategic thinking on national image, which conducted an in-depth exposition and discussion on shaping the national image. |