Factors Affecting Philanthropy And Improvement Measures

From the perspective of supply and demand, the need of charity is a group need. The disadvantaged group as a special one needs helping which should be the effort of the whole society including that of the government. According to the theory of satisfaction demand , which is brought forward by an American administrative physiologist Ms.low, the human being has five demands of different level. Charity , as one of the physiological need, is one of demands. The human being needs charity. And the dissatisfaction of it would lead to correspondent source of motive and stimulate, and inside and outside environments will contribute to that motive as well. However the transformation from need for charity to actual behavior will ask for certain condition and environment including inner and outer elements both. The inner elements include personal or company-related inner quality, moral level, belief, and education situation etc.. Meanwhile, the outer elements refer to social culture environment, economy, legal system, charity organization and political influences etc.. Those elements effect mutually, and exert common influence on the motive and transformation from the demand to behavior. This paper aims at study the elements influencing the transformation.,Through analyzing man's inner motivation for charity, we find out that there are two types ofmotivations--altruism model and mutual model. The first one pays attention to moral quality, firmbelief, level of the education and so on. Through current research we know the first one is not leading force, the majority are the second. Mutual model puts emphasis on satisfying mutual' benefit. So we want to know how to satisfy both sides' benefit. Man's inner circumstances influence charity behaviors, the same to economic situation and institution of law. Therefore we analyze them in detail.Therefore we draw the conclusion. We not only encourage selfless contribution but also pay a great attention to the foundation of the belief and cultural background and the advance of moral standards, so that we can bring more human and material resources into the charity course. Firstly law system should be more perfected and confirmed; secondly the economy should grow and the individual and the company's income should increase. The charity organization can attract more attention from the enterprises by providing more charity programs and thus reach the goal of the mutual-benefit Naturally this good interactive part will produce more opportunities of charity for the companies; thirdly government's supervision and administration through taxing , giving more room for the registration ,such as the requirement of the capital ,the measure taken to encourage the charity. Fourthly that provides impartial environment for charity action. At the same time, we boost our economic gain and personal and cooperation's income. Charitable organizations attract cooperation by projects to achieve satisfying both profits. Then that brings more cooperation's money to charity. Organizations want to know the charity capital how to use. Then charitable organizations pay their attention to how to effectively use charitable capital. About the action of government, government takes the measure of mainly depending on taxation to supervise and manage. Government lowers the register standard of charitable organization to urge them to put charity into practice. And government manages charitable organizations in the legal system and institutions. Government formulates the standard of tax-free and favorable tax qualifications. Government examines charitable organization's running in accordance with the law. It examines their annual forms for reporting statistics and income and expense. The measures of penalty include fine and canceling tax-free and favorable tax qualifications. Government gives more charitable organizations tax-free qualifications, then tax-free qualifications become one of main measures to supervise and manage. About charity men or cooperation, government makes simple handling procedure to tax-free and favorable tax. In a word, these measures will satisfy men or cooperation's mutual demand and bring more charity act to us.