Research On Influencing Fantors Of Social Media Charitable Crowdfunding

With the continuous improvement of network technology,every aspect of people's life is connected with it.In recent years,China's public welfare undertakings have also been combined with the Internet,especially with social media to form a new form of public welfare--"micro public welfare".As a combination of public welfare and social media," Fun In Funding " is a microcosm of public welfare in the new era.Taking " Fun In Funding " as an example,this paper first divides the influencing factors in public funding projects into independent variables and dependent variables for descriptive statistics,and then obtains the commonness and characteristics of WeChat public funding.Then,the specific quantitative analysis method is used to analyze and study the influencing factors in crowdfunding projects into three categories: basic information,crowdfunding text and additional information.Finally,factors such as outstanding funding amount,crowdfunding text,pictures and types of crowdfunding become the key factors affecting WeChat public funding.In this paper,in addition to the analysis of micro letter the influence factors of public welfare and the raise,also according to the results of the study presents a micro letter existing in the public interest and the raise patient personal social resources inequality and micro letter objectivity problem such as transmission channel is narrow,still have an audience cause fatigue,patient too pay attention to resort to the facts and ignore the subjectivity problem such as emotional expression.WeChat public welfare can only reflect its development space because of the existence of these problems.In the last part of the article,the author puts forward some operable Suggestions based on the current problems of WeChat public welfare and the actual situation,in order to make WeChat public welfare better and better in the future development.