Study Of Political Communication Mechanism In The Direct Election Of The Local People's Congress Deputies

Contemporary social, political communication has become a normal political life. It has played an important role for a country's political democratization, scientific decision-making and so on. In the direct election of Local People's Congress, voters convey own political messages and asks to candidates, candidates convey political commitments to the voters, this is a political communication process in essence, itself is a formal political communication channel. At present, the direct election of local deputies has four types of political communication mechanism: Leadership controlled, Mobilization Participation, Consultation style, Interactive Learn (details known).In this paper, I use political communication theory to analyze the shortcomings of political communication mechanism of the direct election of local deputies, point out: the communications effect of the leadership controlled political communication mechanism is unsatisfactory, because communicator (the communist party of china) misinterprets the principle that the party is in charge of cadre management, Specifically lead and control the communication process, causing the communication and active of recipients is low, political messages inadequately flow between communicators and recipients. So, communicator (the communist party of china) should changes its viewpoint, correctly understand the application of "cadres" principle, and put the relationship between the ruling party and the election of deputies rightly. Related departments should reform nominated system of county and township People's Congress elections, ensuring that "voters nominating" and "organization nominating" equality, letting that recipients (voters) feel that they can really play a role in the nomination of candidate, and more actively involved in communication. The communications effect of political communication mechanism of Mobilization Participation is unsatisfactory, because communicator(sElectoral institutions, leaders of electoral groups and do on)misinterpret the relationship between voter turnout and democracy, and use of a variety of improper ways to mobilize voters to communicate in the elections. Recipients (voters) are in a passive state in the communication process. Political messages inadequately flow between communicators and recipients. So, communicators should changes their viewpoint, correctly understand the relationship between voter turnout and democracy. Related departments should reform the system of electoral division of county and township People's Congress elections, strengthening the internal driving force and attractive of Deputies elected, mobilizing the enthusiasm and initiative of voters in the election. The communications effect of the political communication mechanism of consultation style is unsatisfactory, because the relevant provisions of the existing legal system are more careless, leading the main communication (communicator and recipient) lack of diversity, communication content is not comprehensive, and communication channel is less. So, related departments should reform the composition of election commission and electoral groups; abroad absorb representatives from all walks of people, especially representatives of ordinary citizens, which can enhance the diversity of the main communication, representativeness, equality of status. At the same time, related departments should amend the relevant legal system, Specifies that the content and the specific ways of "the preparation, discussion and consultation" the official representative, Ensure that communication is comprehensive, multi-communication. The communications effect of the political communication mechanism of Interactive Learn (details known) type is unsatisfactory, because the requirements of the subject, methods and content of introducing the candidates in the existing electoral law are over-Principles and general, causing less communicator, communication is simple, a single communication. So, related departments should amend the relevant legal system, Specifies that candidates must take the initiative to publicize themselves and the specific content and methods of introducing the candidates.In short, through increasing the diversity of communication, strengthening the system, and increasing interaction, we can transform the four types of political communication mechanism of the direct election of local deputies to the ideal of political communication mechanism - multiple interactive mechanisms. So that local people's congresses truly become masters of the masses authority.