Since the invention,internet has been badly expected to broke out the restrictions between distance and space.So that people can sharing,cooperation freely.With the development of society, internet has more and more usage, the connection between internet and society becoming tightness day by dayćPhilanthropy and charity communication activity has appeared in internet.During these years philanthropy organizations has throw themself into internet,they set up oweb-site,take a part in web interactive community,using web as a channnel which will helping them to publicize or to solicit contributions.Some Netizen get touch with same ambitions and purposes people through internet.preparing for set web-site, to put up philanthropy organization, to collecting philanthropy funds which will be using in philanthropy projects.Many corporations jion in Commonweal Marketing, they using internet for publicize.Traditional media upload many infromation about philanthropy and programes in philanthropy to the internet,some media change into philanthropy activity participant or organizer.This thesis reviewing the historical venation of the domestic philanthropy, explore the current status of the spread of public charity,recollect the problems in philanthropy communication, and make effort to find methods to improve philanthropy communication. |