Ci Design Applications In The Sports Industry, A Number Of Issues

Since the 21st century, the third technological revolution forward in-depth development and extensive access to human life in all areas of production and to promote the industrial society to information society transition. Political multi-polarization, economic globalization and cultural diversity, changing people's values, outlook on life and consumption outlook. Concept of people's lives point to happiness, enjoyment and the pursuit of self-realization, taste consumption, cultural consumption become fashionable. Culture, arts and sports activities become to seek physical and mental health and enjoy an important way of life. All of this will lead people to be more popular with greater enthusiasm to participate in and to enjoy the arts and cultural activities and sporting events, making it an important part of life. To this end the sports industry are also seeking self-development, through the CI into the design to seek a qualitative leap.China's sports industry in CI design-in, its size, structure, quality and efficiency of both the rapid increase in the growing prosperity at the same time, also had a lot in the development process needed to solve problems. CI is currently on business and the sports industry a lot of research articles, most of them are business CI into the sports industry development, academic research, on the effective combination of both applied research also still be considered as weak links. Some of the sports industry a clear positioning and corporate vision, their visual image as the visual effects and the scope and concept of combining business poor.Sports competition show business market development does not pay attention to visual recognition to establish the image of a series of questions such as interfering with the sports industry. This paper seeks to design in the sports industry of the CI process of development over the emergence of some theoretical and practical issues are discussed and put forward some proposals.The design from an artistic point of view, summarize, sum up the sports industry in the CI design in its application in the construction of the law and its role in the development characteristics and future trends, etc., and thereby expand the visual space CI design study, not only make art into Among the sports, but also can make sports more artistic content. Through research, all the people on the sports industry to enhance understanding and awareness of achievements in sports in the image of the system to build unity and innovative visual platform. In the creative economy of the sports industry's development, designed by the CI for the sports industry in economic development in the balance, to promote sports to develop in depth, Lead toward a diversified sports, digital, human culture. CI based on enterprise applications in the sports industry to explore its innovative, thereby trigger various experts and scholars to discuss a wide range and depth of thinking and to promote its unique values and cultural connotations. Taking into account the unique social structure of China's national economic structure, and aesthetic psychology, so that CI design in the sports industry to be more widely applied, which is the core of this study.