A Comparative Study On The Development Of Chinese And American La

Abstract:Cheerleading is a unique sport, which was born in the United States, has more than180years history. The evolution and development of cheerleading and forming are done under the conception of American culture, after100years of history, it has moved from an activity developed into an independent sport. In the1980s, Cheerleading started out of the United States, with its unique charm and value won the world many people’s favorite, quickly catch on around the world. Especially in developed countries such as America, Japan, Britain, Cheerleading is carried out quickly. recent years, the development of Cheerleading with his world championship, not only become a worldwide competitive sport, people are beginning to suggest in its list of the events of the Olympic Games. the United States, Britain, Japan, has established a perfect project of the industrial chain, with their own special association, clubs and other organizations, their cheerleading brand products and events and training on a regular basis. Popularity and the overall level, compared with the United States and other powers in China, there is a certain gap. Especially in this field, should study and understand the meaning of sports industry, sports cultural connotation of mining project, draw lessons from advanced experience, combined with the reality of our country need to find a really suitable development path for China’s cheerleading industrial.Based on the United States and China hold industry as the research object, through the literature material law, expert interview method, questionnaire, comparative analysis and logical analysis, combine of our country and the United States cheerleading makes a deep comparative study of industrial development, and aimed at our country hold industry development present situation, systematically from the aspects of theory and practice of our country hold industry development research, and put forward feasibility Suggestions on the development of future cheerleading training industry in China.Main research conclusion is as follows:1. Overall, cheerleading industry in our country is still in its infancy, on a smaller scale, the theoretical knowledge and practice is not mature and perfect development. Development still exist in the process of popularization, market development, operation and management, etc. Should be combining the government macroscopic management and the market need, to further promote and popularize sport, emancipate the mind, changing ideas, adopt marketing promotion way, speed up cheerleading the development of the industry in China.2. The popularization and the shortage of funds is the primary problem. Popularization system not mature in China, high quality coaches the lack of talent, technology level, scientific theory system construction not perfect stagnation will directly affect the population to participate in sport in China’s development, cause the overall sports level is not high, can’t display project operation itself characteristic and charm, but not involved with the majority of people, people to sport a lack of correct understanding, also will make it hold project carried out in nationwide impeded; With the United States set up special compared to fuck scholarship system, school funding is quite limited in our country, the government has no money. If a cheerleading competition spending by school and government funding is not realistic. cheerleading game is a big spending. Organize a cheerleading game, in order to maintain the operating expenses of a cheerleading is a big spending. These will directly restrict cheerleading operation of market development in China.3. Education training and competition performance is the core of a sports industry, especially in our country hold industry on the threshold of, more should take priority to the development of fuck the education and training industry, vigorously develop cheerleading competition performance market. Strictly control the quality of education and training, quality win, use for reference the experience of training and competition in the United States, cheerleading industry of development with Chinese characteristics.4. Operating supplies manufacturing, events that marketing is the future of the industry of the development process plays an important role, is also in the future cheerleading industry development should take into account the factors of intangible assets, attention should be paid to effective development and reasonable use, give full play to its commercial efficiency and the economic value, feedback cheerleading sport in our country.