Research On The Competitiveness Of United States Sports Industry

The United States is a world-recognized sports power.It has formed a complete sports industry with high standards,large scale,and reasonable industrial structure.It is an important pillar industry in the United States.The sustained,steady,and healthy development of all kinds of sports in the United States shows strong competitiveness.The reason why the political factors of sports are emphasized,economic development,social values,and scientific and technological progress have all contributed to the sustained development of the US sports industry.The US sports industry is characterized by diversity,commercialization,and internationalization.These have further established the US position as a world power in the sports industry.The research of the competitiveness of the US sports industry will help to better analyze the development path and model of the US sports industry and provide a reference for the Chinese sports industry.With the gradual development of China's market economy,people's income levels have been continuously rising,leisure time has increased,and more time has been devoted to sports.The demand for the development of the sports industry has increased rapidly.At the same time,China's investment and emphasis on the sports industry have been increasing year by year,and the proposal for “national fitness” has also confirmed as China's goal of becoming a sports power.However,China's sports industry is still at a preliminary stage of development.The overall scale is small,the level of development is low,with a lack of international competitiveness,and the industrial structure is in urgent need of optimization and upgrading.The research of the competitiveness of the US sports industry is conducive to a better analysis of the development path and model of the US sports industry,and serves as a reference for the development of the Chinese sports industry.This article mainly uses the literature material method,the case analysis method,the PEST model and so on,combines the related theories of economics,industry economics,sport science,carries on the research to the US sports industry.The article adopts a progressive approach.First of all,it reviews the literature at home and abroad,and then summarizes the development of the US sports industry from the three aspects of the development history,development status and development characteristics of the US sports industry.Based on this,starting from the main factors affecting the competitiveness of the US sports industry,the PEST model is used to analyze the competitiveness of the US sports industry from four aspects of politics,economy,society and technology.Furthermore,it studies the competitive strategy of the US sports industry.From the perspective of corporate integration,it analyzes the competitive strategy of the US sports industry from four perspectives: market penetration,restructuring strategy,cross-cooperation,and brand internationalization.Further elaborating on the competitive advantages of the US sports industry from the perspective of the development prospects of the US sports industry,the integrity of the industrial chain structure,and the profitability of the industry.Finally,through the analysis of the US industry's competitiveness enhancement,the author puts forward the enlightenment to China from the development of the sports industry.China should promote the level of sports consumption,optimize the leading industries of the sports industry,and use taxation to control the orderly development of the sports industry and use of the “Internet accelerated speed” to promote the development of the sports industry in this four directions of sustainable development of the sports industry.With a view to developing the sports industry in the future,China will continue to improve and advance on the basis of the experience of the developed countries' sports industry led by the United States and build the sports industry.As a new growth point of China's economic development,the sports industry will become another important pillar industry of the national economy.