Research On The Dilemma And Outlet Of Large Public Stadium In Sichuan Province From The Perspective Of Resource Allocation

Since the reform and opening up, China’s rapid development of sports, competitivesports, mass sports and school sports have made rapid progress, the sports industrygradually into the field of vision, improve sports development in China, has becomeanother pillar of the national economy. Today’s vigorously construction of sports publicservice system, large public sports venues plays an important role in sports venuesvalues also increased. On October2013, national eight ministries jointly issued "onstrengthening stadium operations management reform innovation, improve the servicelevel of public opinion". Explicitly pointed out that "in five years or so, the realizationof large sports venues plan to construct a more scientific, functional design morereasonable, have a stronger ability to operate, improve the use efficiency, dynamic,public sports service level significantly increased". Resources in Sichuan province as apopulous provinces in the west and big province, the large number have sports venues,and actively explore a variety of operations research, in order to better enhance the levelof public services, However, there are still system is unreasonable, the lack of strongregulatory policy support, resource structure and distribution venues unreasonable own"blood" feature and weak real problem.Research use the literature material method, expert interview method, on-the-spotinvestigation method and so on scientific research methods, in the field of Sichuanprovince stadium, operational status of the depth of excavation of large public sportsvenues as well as factors that hinder its development, trying from the perspective ofresource allocation, the main interest of Sichuan Province by large public sports venuesstakeholders, the scale of resource allocation, usage and configuration conduct acomprehensive, multi-dimensional analysis and discussion, to seek, Sichuan majorbreakthrough in the development of public sports venue operations sight from theallocation of resources. Sichuan Province is mainly large public sports venuesconfiguration mode is still configured as the main government, a combination of marketallocation. Through interviews with experts in the actual operation of the stadiumproblems facing the government, market-oriented, and the advantages anddisadvantages of the next configuration combining government and the market presence,the future development trend venues investigation and analysis. For large-scale surveyfound that the plight of the development of public sports venues in Sichuan Province are:the lack of a clear positioning venues own operations, or the state of a resource -oriented market-oriented government is vague; venue construction early in the designis not complete, paving the way for the present operational problems, restricting itsmultifunctional play; longstanding administration lacks innovation, poor resourceutilization, resulting in a great waste of intangible assets; lack of targeted tax policydocuments and supporting effective policy reform alone venue itself, strength weak.Sichuan Province, a large public through research that should be sufficient to deal withstadiums market, the government, the public relations of three main stakeholders, clearresource location, pay attention to market action, multifunctional perspective frommany angles redefined stadium service excellent full study abroad case venues, focusingon the development and utilization of intangible assets; the large public stadiumsservice classification, based on the need for differentiated services, out of the originalpublic goods provided free role, in order from the various efforts to develop multi-anglecrack Sichuan Province large public sports venues dilemma, increasing itshematopoietic function.