Research On The Formation And Operation Mechanism Of Basketball "Virtual Community" In Kunming City

In recent years, along with accelerate the development of global information,“Network virtual community” has become part of people’s daily life, on people’slifestyle are exerting a profound influence. The paper applies literature review,questionnaire survey method, interview method and mathematical statistics method.The research on Kunming city of “basketball virtual community” construction andoperation mechanism, the result as follows:1. The Kunming city of “Basketball virtual community” is the basic constitutethe main:1) Many participants are city accounts of men，the young students or staffhave a university degree;2) The participants’ consumer base for more than100yuanof the following “AA system”;3) The basketball court set up in the open schools,stadiums, residential area of indoor or outdoor, participation of members’ onlineexchanges frequently.2. The Kunming city of “Basketball virtual community” have factor operationmechanism of composition as follow:1) In the motivation motivation andcommunication skills were no significant in the both of differences;2) In theknowledge sharing and team ability were significant in the both of differences;3) Inthe condensing ability, management level, to solve the problem and tissue culturewere significant in the both of differences, community advantages and disadvantagesobviously, and showing different characteristics and influence.3. The Kunming city of “Basketball virtual community” operation mechanism ispresented of function:1) To participate Independent of leisure in the interactionfunctions;2) The information content of sharing;3) Outstanding in communityresponsibility, to improve the members participating in the activity, to promote goodparticipation behavior norms, which play an important role in “the promise”;4) Theresource information in value of the exchange, including the exchange’ online-offline” exchange of information resources and the “emotion”..4. The Kunming city of “Basketball virtual community” have relationships ofaperation mechanism:1)“the core of human as the core operatio”, the members is around" personal data", attraction, loyalty and exchange value in the four factors all"activity" the operation of flow.2)“The value of exchange as the core operation”attraction and member loyalty community directly affects the “the value of exchange”level, and is restricted by the economic level.5. The Kunming city of “Basketball virtual community” operating ischaracterized by presenting:1) The innovation and fashion of community that has thethe collective focus commitment to destination authentic fashion community;2) Thegame interaction mode, members get through repeated game resources, increase theduration of personal commitment, try to share the fun, stimulating individuals havetwo shared resources;3) The members mutually beneficial in dependence, membersinteract with each other, so that the resources sharing on the formation of long-termdemand and gradually formed a good dependence relationship of mutual benefit.