Research On The Development Strategy Of Media Training Program Of Dacheng Education And Training Center In Jiangsu Province

With China’s rapid economic development, education and training industryhighlights the huge potential for development, is moving toward brand management,chain management direction, and market segmentation, so this will inevitably lead tothe re-building and training market reshuffle. Jiangsu Dacheng rely on media traininginstitutions, how in the fierce competition in the market and give full play to theirstrengths, and to take a scientific and rational strategy in the marketplace, this articlefocuses on research topics.In this study, Jiangsu Dacheng Media Arts exam training program for the study.Learn strategic management theories and models, using literature review, theoreticalanalysis and other research methods, combined with Jiangsu Province Media Artsexam training market competition in the marketplace, the use of strategicmanagement curriculum model analysis PEST analysis Dacheng Media Arts examtraining institutions macroeconomic environment, while using principal componentanalysis method Dacheng Media Arts exam training institutions marketcompetitiveness, the internal conditions of the importance of the results, the use ofSWOT analysis tools to analyze the internal and external environment of theinstitution, advantages and disadvantages, and that Jiangsu Dacheng Media Artstraining institutions should consider what strategies.The value of the paper are: Jiangsu Dacheng Media Arts exam training programexternal and internal conditions of the living environment, the importance of eachcondition factors were objectively analyzed to develop the institution careful strategicplanning guidance. So that in the face of national education and culture policyadjustments, changes in the external environment, they can actively adjust businessstrategy, give full play to their strengths and overcome their weaknesses, in order tofind new market opportunities, and work out a new set of development directionstrategy, making their competitiveness would be enhanced and continue to becomebigger and stronger, in the marketplace, always invincible.