Research On The Development Strategy Of Nanchang AL Children's English Training Institution

The rapid economic development,land transportation convenient,more and more people in the global mobile life,people more closely in touch with the world,the people of the English language is also increasingly world-wide door-month pay attention to,which brought English training industry is booming,from the early English Li Yang to new Oriental later that year are based on English language training as an opportunity to open the door to this market.However,with the changes of the times,the demand for English is not limited to secondary and higher education.More and more parents are aware of the importance of learning English in the early days.They hope that their children will master this world language early and invest in this.The above fees are also increasing.As a result,children's English training has gradually become hot,and competition among internal institutions has become increasingly hot.In this paper,Nanchang AL children's English training institutions for the study.By analyzing AL's current internal and external environments,we found problems with our company's strategy and proposed optimized portfolio strategies and safety precautions.Take the usual analytical tools for research.The PEST model is used to analyze the macro environment of AL in terms of politics,economy,technology and culture.Then,using Porter Five Forces model to analyze the industry competition environment of Nanchang AL Children's English Training Institute,combined with internal conditions,analyze its internal human resources,marketing ability and core competitiveness,and finally analyze the Nanchang AL children's English training machine through SWOT.On the basis of the advantages and disadvantages and the opportunities and threats they face,on the basis of this,combined with theoretical and practical research methods,develop a development strategy suitable for Nanchang children's English training institutions.Suggestions and safeguards were put forward for the formulation and implementation of the strategy.