The Influence Of New Media On College Students' Ideological And Political Education And The Countermeasures

In recent years,new media as a new media technology has obtained the rapid developmen, by college students to spread its peculiar characteristic of love, has been widely used in college students, has a profound effect on the thinking mode of learning, life, behavior habits.The development of new media brings a full range of change for the ideological and political education of College students. The new media era, information dissemination breaks the limit of time and space, provides rich resources and ways for the ideological and political education, has brought new opportunities for its development, meet the practical demand of development, at the same time, it also brings some new problems, to the College Ideological and political education has brought new challenges. Colleges and universities as the frontier of Ideological and political education, how to seize the opportunities of new media which obtains the innovation development, how to actively respond to the new challenges facing, becomes the new proposition of current college ideological and political education research. In this paper, in-depth study of the impact of new media on college students produced, a detailed analysis of the opportunities and challenges facing the college students’ Ideological and political education, so as to grasp the ideological and political education in Universities in the new period rules, put forward the corresponding countermeasures scientifically and effectively, promoting the innovation and development of Ideological and political education theory.