The Challenges And Countermeasures Of Ideological And Political Education In Colleges And Universities From The Perspective Of New Media

The progress of information technology has led to the continuous development of new media technology,the emergence of new communication tools,the impact of new media is no longer confined to the media field,but with its information contained in the value and orientation to penetrate into all aspects of life,the world is entering "New Media Age".Since the 20 th century,90 years,the Internet and other new media technology has been applied to a variety of university management and service work.At present,the new media has great attraction to young students by virtue of its own advantages of massive information resources and convenient interactive mode.New media technology not only creates opportunities for development of ideological and political education in colleges and universities,but also brings many negative effects,Such as diluting the ideological and political education of the main body of the authority,and its control of the education process.It is an important issue to explore how to deal with the crisis and dilemma of ideological and political education in the new media environment,to explore how to deal with the new media and ideological and political education work,to enhance the work of the times,science and effectiveness of an important issue.This paper first defines the concept of new media,sums up the new media with time and space without limitation of time and space,the information will be digitized,the media host and object interactivity,and the real world separation of virtual and distinctive personality differences The main features;at the same time,concise and concise interpretation of the principles of ideological and political education and methodology and other basic theory and practical characteristics,and solemnly stressed the new internal and external environment ideological and political educationwork extremely important role.Chapter 3 mainly introduces the application status of new media in the ideological and political education work in colleges and universities,and affirms the necessity and feasibility of the organic integration of ideological and political education and new media technology.Through examples to show the new media technology to strengthen the ideological and political education in colleges and universities have brought development opportunities,played a positive role.The fourth chapter from the new media weakened the authority of the main education,misleading the educational object ideas,highlighting the current educational carrier lag,the impact of ideological and political education in the process and methods,fully explained the new media environment,ideological and political The problems,challenges and the passive and unfavorable situation of education.In the fifth chapter,the author puts forward the countermeasures to improve the professional accomplishment of the education subject and strengthen the guidance of the educational object in view of the challenges and the problems that need to be solved in the ideological and political education work,Efficient integration of educational resources,co-ordinate the management of new media applications,establish and improve supervision and supervision and evaluation assessment.Mechanism and other coping strategies,in order to effectively solve the problem under the premise of comprehensively enhance the effectiveness of ideological and political education in colleges and universities.