The Ideological And Political Education Research Under The Sight Of The New Media

With the development and wide application of modern information and digitaltechnology, new media enter the people’s lives at an alarming rate. Compared with thetraditional media, in the information received, information collection, informationdissemination aspects, new media technology are taking place major changes. The public’sway of thinking and behavior also will be undergone major changes. The new mediabrings convenience to people, at the same time, it has gradually become an effective formof ideological and political education. Researching the ideological and political educationunder the sight of new media, aimed at summing up historical experience, furtheringenrich and developing the system of the ideological and political education, and to providethe basis of theoretical and practical for the innovation and development of the ideologicaland political education work.This subject has used the methods of literature research, dialectical research andinterdisciplinary research, defined the new media, explored the opportunities andchallenges of the ideological and political education of college students in the newenvironment, analyzed the focus that the new media to the ideological and politicaleducation of college student challenges, proposed countermeasures of the ideological andpolitical education of college students under the sight of the new media.In the environment of the new media, the resources and the means of the ideologicaland political education has been got rich, the spatial and temporal scales of the ideologicaland political education has been extended, the efficiency and the effect of the ideologicaland political education has been increased. As the same time, because of the traditionalideological and political education often deviates concrete realities and lacks thehumanistic care, and mainly uses the indoctrination education, and the new media hasfeatures of anonymous and hidden and so on, and college students full of a sense ofcuriosity about new things, the content, the mode and the educators of the ideological andpolitical education are faced with severe challenges. At this historical juncture, use thenew media to seize the ideological positions, continue to raise awareness of theimportance of the ideological and political education, establish effective mechanism and the new professional web for the center of the ideological and political education,comprehensively build the team of the ideological and political education, these are theright path selection of the ideological and political education response to the challenges.