| Employment guidance is one of the important indexes for evaluation of the quality of university education, and its status are also getting more attentions in the specific work. In current,domestic and international theoretical research on employment guidance has got lots of achievements in theory and practice. But the United States "development" employment guidance mode and the "program" guidance mode in China are much typically. The two there have many differences in the guidance system, contents, participants and institutions. At the same time, the research in this area of other countries(such as Japan, Canada) have made a certain contribution.With the rapid development of economy and the rapid popularization of computer and network technology, the whole society comes to the era of new media, this puts forward more and more new challenges to the employment guidance work.But employment guidance work of the college can be improved in the form of organization and departments, the degree that be attached, the participation of the students, the depth of content. While the We Chat with its huge user groups attracts the researchers’ attention, at the same time, the subscription of We Chat public platform with its easily to log in, directly to publish, intelligently response, one-to-one exchange and data processing function has become the serviceable tool of the study.The study is based on interactive learning and mobile learning theory, combined with the Documentary Research Method, Questionnaire Method, Interview Method and Action Research Method, analyzed and processed the problems met in the process of design and implementation.In the early investigation, Demand analyses of the study were processed firstly from the two aspects of the rationale and the questionnaire. Combined with the data obtained, we finally got the general content of the information: the concept of employment, career planning, resume production and delivery, interview skills, employment information and application policy information. Then, I Further refined the general content of each part. In the application process, much were completed, including. The detailing and grooming of the above content, information collection, collation, editing, interaction, beautification, publish and information feedback. In the evaluation, besides statistical data from We Chat public platform, the methods of questionnaire and interviews were also be added. The data We Chat public platform provided is comparative indirectly, but the information collected by questionnaire and interviews are in-depth assessment. And which noteworthy is the requirements of researchers on professional experience and some issues raised from the interviews.The research achievement are including the way to get in-time requirement, the attention should be paid when editing the news, the approach to feedback the background massages and how to grasp the different stages of job hunting.Due to We Chat public platform, the research object, time and the researcher’ professional study, each link has its limitations. Here described how they worked, the later can get some references.And researchers can practiced much more on the basis of the theory, to provide more excellent case for those who are in pursuit of employment work, in order to remit the problem called “difficult employmentâ€. |