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A Study On The Social Promotion Strategy Of The Wushu Section In Nanjing

Posted on:2016-02-17Degree:MasterType:Thesis
Country:ChinaCandidate:S S YuanFull Text:PDF
GTID:2207330464461078Subject:Sports training
Abstract/Summary:PDF Full Text Request
Rank in martial arts, is after January 1,1998 began to implement the system of evaluation for practitioners of a grade level, the establishment of the system is not completely imitate the abroad several grade system, it captures the practitioners thoughts, in general practitioners is temperament character, not up to the first stop, the establishment of the system is also in order to meet the demand of their heart. But Chinese Wushu belongs to the Chinese traditional sports, inherit Chinese excellent culture in five thousand, up and down is also a place in the national fitness in the new period. On Wushu rank in promotion, achievement is somewhat effective, but it is not enough, we need not only at school, what is more important on social rank in promotion. In this paper, on the basis of the present situation investigation and study of Nanjing to promote, by establishing a matrix model, using literature, questionnaire, interview, SWOT analysis, mathematical statistics methods, such as martial arts promotion rank in socialization of Nanjing has carried on the induction analysis of various factors, to find out the shortcomings, according to the research results showed that from internal factors analysis, internal advantage of Nanjing is huge, but the internal disadvantages cannot be ignored, mainly including Nanjing run competitions more experienced, and then went in colleges and universities, is more, relatively complete facilities, public sports consciousness has been enhanced; Internal still exist many disadvantage factors, there is no professional promotion organization, due to incomplete mechanism of Wushu rank in itself, makes the citizens of Kung Fu thought, thus to replace by other ways, as well as the government’s own management and other issues., can be seen from the external factors to analyze the external environment is relatively stable, but external disadvantage is obvious, mainly including, the martial arts this year rank in the ten-year plan is our development of Wushu rank in a very good platform, combined with external run competitions, which stimulates the development of martial arts culture in Nanjing, but these external factors, do we need to now, a question of such as high quality of martial arts talent introduction, expand the role of the Wushu rank in the certificate and how to make good use of sports events for the promotion of Wushu rank in and so on. In view of the research conclusion, develop some specific promotion measures, SO, settlement, ST, WT strategies can be used, such as martial arts tournament pays special attention to the brand, enhance the martial arts awareness; Using its own resources, increase the martial arts in the city of propaganda; Using priority right (pilot) increase the rank in the certificate function; In a variety of martial arts activities as the carrier, the establishment of professional advocacy group, the introduction of foreign investment; Establish a sound mechanism, improve assessment prelude, realize Wushu rank in transparent; Introduction of outstanding martial arts talent, efforts to realize the integration of boxing; Change the traditional teaching pattern, make great efforts to independent innovation, Dan examination to relatively flexible and gradually achieve standardization; Province, district Wushu association should play the role of lead, giving more autonomy, regular training for members of the rank in; To the feature of events after the spread of Wushu culture; Strengthen the management of the government, as a whole the city martial arts resources and so on.
Keywords/Search Tags:rank in Nanjing, martial arts, the promotion strategy
PDF Full Text Request
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