Research On The Social Application Of College Students Based On Gender Differences

Facing the social application of product diversity today, users have more choices space,competition is becoming increasingly prominent between social applications.With the rapid development of Internet and mobile Internet,the way of people’s social communication constantly changing.Many social applications of mobile communication device now launched,such as mobile phones,not only made the people trans regional and cross jet lag to communicate with the outside world of desire come true, but also to meet people at any time to carry out all aspects of instant communication, office,games and so on demand.This is not only the result of the development of the technical functions,but also the result of the mobile communication device is related application software, mobile devices continue to flourish.Since 2011, it is the popularization of mobile social networking, particularly in the university campus, which also provides a good base for development of the development of various mobile social applications.Mobile social in this stage has more abundant and diversified development trend,in the words, pictures, voices, videos and so on,as the main content of the carrier, the rising of a new mobile social networking,the crazy development of Mobile social application starts.Mobile social networking has become one of the main entrance of mobile Internet, with far more Influence than television, radio, newspapers, networks and other media.At the same time,mobile social application that based on university campus culture began to flourish development,the application of design culture characteristics depend on the university campus also has developed,for example,Curriculum lattice, super timetable, hungry, beautiful round takeout etc.Occupies a unique market share in the university campus market.In order to dig deeper social value of existence of university campus culture,the author according to the development status and characteristics of the present college students mobile social applications, and related theories, literature research,In the aspect of research on mobile social applications,there has a space that can be digging into according to the social application of college students.In this paper,starts from the angle of mobile social networking application interface optimization of college students,we conducted a user study related to university student users,Market positioning to focus on the user groups of students,in-depth analysis of the use of user psychology,from cognition, demand, the interface optimization three aspects,to explore the gender differences of the impact on College Students’ mobile social application interface optimization.And summarized and analyzed the study of the results of the analysis,according to the research of the paper analysis thought,practice the optimized interface design, related to the exploration, design and related posters,and analysis of the market prospect and forecast of college students’ mobile social application set interface optimization scheme,and the related SWOT analysis,in order to validate theoretical study in the early stage.Provide a college student mobile social application interface optimization feasibility plan for the present stage to explore college campus businesses market.This thesis is not perfect in the relevant theoretical research and practice there are still in operation, hoping to further in the future research in.