| Sports and leisure industry is the integration of the essence of sport, tourism andleisure. Mountain sports in Karst area is relying on a special form of sports and leisurein a unique Karst landscape, topography and unique Karst features. With economicdevelopment and people’s living standards improve in China, the potential and needsof sports and leisure in Guizhou is very great, however, the development is very slowand presented a series of outstanding issues in the development process. Thedevelopment and investment of industries are mainly based on government. Theproblem of giving full play the guiding role of government in order to promote socialinvestment is in urgent need.This paper mainly studies the development strategy and financing of sports andleisure industries in Guizhou and mainly based on Michael Porter diamond model as aframework. Using of industrial economics, strategic management and modern financetheory, combined with literature searches and strategic analysis and other methods.The main object is to explore the transformation of government roles in promoting thedevelopment of mountain sports industry in Guizhou, and the development of theproposed model and financing model in Guizhou mountain sports industry. The use ofintroduction of angel investment，venture capital, cluster financing and businessincubators to solve government financing strategy. In order to promote mountainsports industry becoming a pillar industry in Guizhou and make outstandingcontributions to achieve poverty reduction, as well as foster Guizhou mountain sportsand leisure industry, provide a serious of financing systems theory and methods.The diamond model is an entry point in this paper, which make a conclusionincluding:First, the study found the market maturity of industries is low; lack of professionalmanagement personnel; poor infrastructure; lack of promotion mechanisms; relatedindustrial chain is incomplete; unclear market positioning; regional cooperation needsto be strengthened. It is likely to become industrial clusters.Second, government is very important aspect to foster industry, natural aspectsand pleasant climatic conditions in Guizhou is very great, the government has begunto attach importance to the cultivation of mountain sports and leisure industry, relatedinfrastructure construction and providing professionals. A series of documents issuedand gradual implementation. Finally, this paper provides the strategic framework of industry development andfinancing model, based on analysis of the current situation of mountain sports andleisure industry and financing environmental in Guizhou. Government-led incubatorsand angel investment synergies in the start-up period; accelerate the formation ofGuizhou mountain sports and leisure industry clusters and the introduction of venturecapital activity in the early of development process; after the formation of industrialclusters, using of market-driven development model and with cluster financing toattract more external fund in rapid growth phase, in order to promote the developmentof Guizhou mountain sports and leisure industries.In summary, the study suggests in few aspects, make sure of a clear role ofgovernment in promoting the development of mountain sports and leisure industry inGuizhou; build innovative mountain sports and leisure industry investment andfinancing mechanisms by government; improve market mechanism and operationalmechanisms of enterprises; strengthen main functions to promotion and richmarketing tool. After national policies to support and based on the development ofbusiness, it is possible to form industrial clusters in the future, and make acontribution to the economic development in Guizhou. |
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