Analysis Of Guizhou Mountain Sports And Leisure Industry Based On Value Chain Model And Research On Financing Strategy

In recent years, China’s rapid economic growth, people’s living standardsimprove, mountain sports and leisure industry as an emerging industry, increasingpeople’s attention, which contains a huge potential for development. In the year of2012," Several Opinions of the State Council on further promoting sound and rapideconomic development in Guizhou " first from the national level clear strategicpositioning of tourism development in Guizhou, Guizhou building should become arenowned tourist destination abroad, leisure resort. Guizhou government expressly totake advantage of the rich resources of the mountain, the mountain outdoor activitiesfocus on the development of the sports industry as a leader, by five to ten years ofefforts to build a first mountainous Guizhou province in China outdoors. Guizhoumountain sports and leisure industry in transition ushered across developmentopportunities, while also facing a shortage of funds, Guizhou mountain sports andleisure industry financing problems for analysis, expand financing channels,optimizing the financing structure, select the appropriate financing, not only toprovide funding for the development of Guizhou mountain sports and leisure industry,but also to improve financing efficiency, optimize the allocation of resources.In this study, based on the theory of Porter ’s value chain is constructed inGuizhou mountain sports and leisure industry value chain model to explore theelements of Guizhou Mountain Sports and leisure industry core competitiveadvantage; while, on the basis of the theory of finance, through literature law,norms method analysis, strategic analysis, microscopic analysis and macro analysiswill combine theoretical analysis combined with policy analysis, development andfinancing capacity characteristics of Guizhou mountain sports and leisure industryrelated research, according to the Guizhou mountain sports characteristics andcircumstances of Guizhou ’s economic development, analyzes the feasibility ofvarious financing methods, made suggestions on promoting the development ofmountain sports and leisure industry in Guizhou taken financing.After a theoretical study, this paper model building and strategic analysis, thefollowing conclusions:First,In Guizhou mountain sports value chain model, the basic activities includeresource development, base planning, product design, marketing and service of thefive sectors; ancillary activities I consider two external events and internal events andexternal events mainly refers to government policy development and practical work in support of internal activities is the traditional value chain support activities, includingenterprise infrastructure, human resources, research and development, procurementand other activities.Second, Guizhou mountain sports from Guizhou unique core competencies andrich mountain, ethnic, cultural resources and favorable external conditions.Third, When Guizhou mountain sports and leisure facilities, to really takegovernment, market-driven financing model mix. Government financing of Guizhoumountain sports capital, to guide the allocation of resources and management, andmarket-oriented way of financing options investors enjoyed a certain autonomy in theinvestment. This approach not only take into account the current realities of Guizhoumountain sports facilities, but also with the level of economic development inGuizhou, mountain sports and leisure industry as well as the degree of developmentof the financial sector to adapt, is a reasonable choice.Last, When Guizhou mountain sports and leisure industry financing, in additionto the traditional government-funded through bank loans, investment and other waysto raise funds, listed companies, issuing bonds, the establishment of developmentfunds, financing and project financing in Guizhou mountain sports have viablefinancing sex, according to the characteristics of the project and the stage, combinedwith the actual situation, select the appropriate financing.Based on the above conclusions, Guizhou mountain sports financingcountermeasure recommendations. First, From the deepening financing system,optimized financing and financial environment, improve the legal environment forfinancing the three aspects to optimize financing macroeconomic environment.Second, Improve government functions. Including the establishment of Guizhouguided mountain sports financing mechanism, construction investment and financingprojects in Guizhou mountain sports information platform, to develop policies thatpromote the healthy development of mountain sports. Third,Expanding financingchannels. Encourage listed companies to establish Guizhou mountain sportsprofessional development funds, venture capital to build new financing mechanismsand other multivariate models to raise funds, optimize the financing structure,improve the financing system.