| With the pace of China's reform and opening up in recent years,Guangxi socioeconomic achieve a "high,fast and steady" development,and gradually built into a bridgehead and frontier countries of the western development strategy to achieve catch up in the economic,catch-up across the same time,as to improve the quality of life of people in Guangxi,enrich the cultural life of the residents of recreational sports more and more attention of the region's people,Guangxi emerged out of the "Ten Thousand Villages basketball," "gas Volleyball super League""music industry doline international Outdoor tournament,"and a number of well-known brands tournament,creating a new business card,the role of sports in people's daily lives more and more significant,sports consumption gradually become a new consumer focus,and with the development of the sports industry,especially in the development of tertiary industry will play an increasingly important role in the future economic growth in Guangxi.Sports and leisure industry is a rising star in the sports industry,is accompanied by a few years to improve the lives of people's material and spiritual civilization promotion,under the background of enhanced health needs grow,the sports and leisure industry in Guangxi Guangxi relying landscape resources,unique resources,such as the Minority Traditional Sports on the basis of material culture,the development has inherent advantages,is a lot of potential,promising industry.Currently,Guangxi small amount of sports and leisure industry,regional distribution uneven in some areas is just emerging,is still in its infancy,brand marketing disciplines in recent years in a hotspot The rise,which along with the United States Apple,the rise of South Korea's Samsung Corporation,General Motors Corporation and a number of well-known brand giants and popular attention in the field of commodities,many domestic companies have followed suit,has been actively exploring brand management.As for the late start of the sports and leisure industry,scholars conducted a preliminary attempt,trying to brand and marketing concept used in sports and leisure industry in the past,but not in-depth,systematic sports and leisure industry,and build brand brand positioning,marketing,product development and other research the whole industry chain,Therefore,I propose to build with bold branding innovative thinking and development of sports and leisure industry in Guangxi,to fully draw on the theoretical results of other industries branding research,looking fit point,straighten brand development theory and sports and leisure industries intrinsic relevance,grab Guangxi sports industry development,the urgent need for the integration of large,brand development theory will be shipped to the sports and leisure industry in Guangxi to build Guangxi unique brand of sports and leisure industries.Meanwhile,the active use of industrial brand marketing idea to study the sports and leisure industry in Guangxi brand development,strategic guidance to effectively play the role of sports and leisure industry in Guangxi other branding experience,and promote better regional basis Guangxi region to effectively integrate and depth sports and leisure industry,mining resources,the formation of sports and leisure industry in the region and positive interaction between urban economic development in the sports brand marketing,and gradually expand the synchronization process to achieve local economic growth,and better promote Guangxi economy to a new level.Based on this,I boldly proposed to build the brand of Guangxi sports and leisure industry,and these brand-building strategies to optimize the inquiry in order to establish in Guangxi existing tourism,culture,forest resources,based on the look out for sports and leisure industry in Guangxi fast,stable road of sustainable development.This paper is divided into seven parts,the main contents include domestic and international sports and leisure industry to explore research review,brand research,sports and leisure industry to build the brand's fundamental problems studied and optimized construction problems.The first part is an introduction,pointing out that the topic of this article is based on research and explain the meaning;the second part presents a literature review,field research,theoretical research and case studies,and a combination of four interdisciplinary research methods to construct the article science courses study and analysis of the important and difficult research;the third part of the sports and leisure industry research results at home and abroad are summarized and evaluated;the fourth part of the sports and leisure industry brand meaning and function and benefit analyzes,This paper puts forward the basic question of sports and leisure industry to build the brand,explains the sports and leisure industry brand connotation,and sports and leisure industries were classified,based on the analysis function and effect of sports and leisure industry,the brand,From the time and space to explore latitude Guangxi sports and leisure industry branding process,Guangxi sports and leisure industry to build the brand benefit analyzes;assess the overall environment,sports and leisure industry in Guangxi to build the brand and its advantages faced fifth part analysis using SOWT strengths,weaknesses,opportunities and feasibility of building brands were analyzed to explore the sports and leisure brand development in Guangxi;sixth part of the sports and leisure industry in Guangxi Construction brand optimization,positioning the brand,the brand's core products and extended product aspects of development,brand marketing,brand innovation ideas proposed construction of optimized,brand development strategy were analyzed;Part VII is the conclusion and recommendation by a summary of the full text and analysis of sports and leisure industry in Guangxi brand focus difficulties and advantages,and to make recommendations for sustainable development as well as theoretical studies of the brand for the brand. |
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