A Study On The Sustainable Consumption View Of Contemporary College Students

Man is a congenital consumer, the growth and development of people areinseparable and consumption, consumption exists in every aspect of human society.Students view is the social economy and politics, culture and values, education andself-education, the result of the interaction, it is not only the important influencefactors of university students, and is closely related to the sustainable development ofnational economy. In the marketization, globalization, information consumption era,western consumer hedonism has become one of the popular culture of our country, thepursuit of fashion and brand characteristics, in order to "high, expensive luxuryconsumption," as a symbol of people’s success. Contemporary college studentsconsumption inevitably influenced by western consumer hedonism, there are all sortsof unsustainable consumption view. Admittedly, this problem has caused wide publicconcern and attention. But because of various aspects reason, the number of researchstudents’ education of the concept of sustainable consumption. Therefore, research onit has important theoretical values on College Students’ sustainable consumption vieweducation, but also has far-reaching practical significance.In this paper, the finance and economics university of Guizhou students as anexample, through the collection, collation and analysis of relevant literature,definition of consumer, consumption concept, the concept of sustainable consumption,meaning, and related literature review. In the survey found: the consumption ofuniversity funding comes mainly from the family, most college students have nodirect economic income, many students monthly "run behind one’s expenses",appeared imbalance in their basic living consumption, consumption, leisureconsumption of learning and other aspects of the phenomenon, the consumption gapbetween college students increased, showing some non-sustainable consumption,mainly for conspicuous consumption and comparison of consumption significantly,pay attention to leisure and enjoyment consumption and ignore the spiritual growth ofconsumption,"non-rational consumption" and "excessive consumption" is morecommon,"face and favor" frequent consumption. Aiming at these problems, theauthor from the country, society, school, family, students and other aspects of thecauses, and puts forward the corresponding countermeasures and suggestions: one isto strengthen the national macro-control, promoting sustainable consumptioneducation human; two is the school should take effective measures, to guide the greenconsumption; the three is to make the concept of sustainable consumption and intofamily life; four college students to improve their self-cultivation, practice greenconsumption.