| Consumption is a constant theme of human, it is not the behavior of some people, but all human beings in their own chapter in the life of one of the basic content. This way, how to meet the consumption, how to consume, and how to achieve sustainable consumption and national governments to become a must read even a major concern. College students are a special group of consumers of contemporary society, they carry the construction characteristics and the important task of rejuvenating the Chinese nation, so college students must have good moral quality and overall quality. However, there are many college students ethical behavior problems, including poor consumer behavior of college students, such as the blind consumer consumption and serious comparisons, consumer hedonistic tendencies in serious personal consumption tendencies serious talent out of consumption and the phenomena. Generally speaking, in certain economic and social conditions, the impact of college students the most important factor in consumer choice is the consumer ethic, which determines the students such as consumption patterns and consumer preferences. Consumer ethics by the people of life, world outlook and values influence what kind of life, what kind of world view and values of consumption have ethics, the same will in turn affect consumer ethics people. Therefore, consumption of Ethics Deviation Students must rise to the whole society attaches great importance, not only related to the students the correct outlook on life, world outlook and values, but also to cultivate good for the country's future successor problems. In this paper, the basic methods of ethics research - document analysis, historical analysis, theory with practice methods and analysis and synthesis method, from the consumer, consumer ethics and consumer ethics start with the basic definition of the concept, consumption for college students status, from social factors, family factors, school factors and personal factors affect several aspects of consumer ethical reasons for college students, that their consumption Deviation between ethics, from an ethical point of view a correct description of the need for consumer ethics and theory for college students how to develop good spending habits, how to remove obstacles to break through the bottleneck, and how the moderate consumption of university students, caring and responsible consumer spending, consumer science, harmony consumption ethic of consumption to provide the correct solution ways to arouse the attention on this issue and I for college students, college students and families to provide a solution to the problem of social idea. |