| With the State Council in October 2014, "the State Council on Accelerating the development of sports industry to promote sports consumption of a number of opinions" have been put forward a series of policies, the degree of hot sports industry is increasing. As the sports industry chain, an important part of sports associations entrusted with the protection, promotion, sports development, maintenance, athletes, coaches daily registration management, event organization and propaganda series of tasks. Under the current Chinese sports system continued to deepen reform in the background, sports associations have been given more responsibility, but also put forward higher requirements for itself. In the current new situation, the development path of China’s sports association is limited, can not keep up the pace of reform in sports. Sports associations for better foster national sports consciousness, sports optimize the allocation of resources, prosperity and development of sports industry, the need for new development tools and external communication channels.Internet penetration in the overall context of the social life of the times, relying on technological innovation and upgrading operators, and constantly enhance network signal, plus smart phones, mobile terminals appear category of tablet PCs, mobile applications(hereinafter referred to as APP) hot, so that consumers can take advantage of the fragmentation of the time connected to the network at any time. Represented in Taobao Mall to buy goods gradually become the mainstream consumption patterns, as well as popular additional payments, transfers, and other functions of the past two years on the APP, to a very wide audience of social software and shopping, consumption combine to create a huge profits. Thus, in the future for a long period of time, as the representative to the APP network intelligence service, will gradually become China’s new generation of people to become the basis of consumption habits. Early 2015 the Chinese Athletic Association Marathon on-line information platform, which means Chinese Athletic Association has begun to recognize the future clear strategic choice to use the Internet to develop their further transformation of functions is the association.The use of literature, case studies, field research hair, a variety of methods such as questionnaires to sports associations network development is relatively mature, "microblogging" platform as a starting point, through study of its current situation and problems in the selection under the premise of the actual project case studies to explore and reveal the sports associations in order to enhance their level of network intelligence, development feasibility APP project and its specific ideas and feature set, conclusions and recommendations.Most of the first article, I selected the tide of the Internet was a great success, with a strong social influence of Sina Weibo(hereinafter referred to as microblogging) as a platform for the development of sports associations rely on their own micro-blog to do a detailed analysis of the status quo. From the content of the Sports Federation of microblogging as a starting point, consider the reasons for the Sports Federation Weibo produced include improved hardware technical level, the need for communication and promotion events, sports emergencies microblogging need the correct guidance of public opinion, and the use of illustrations vivid case explained above reasons. The author focuses on ink, multi-dimensional micro-blog from sports associations set up time, quantity, grade, content, form, the client, publishing and frequency perspective of the current situation of the Association of microblogging, and is considered to play gathered in the heat race, the use of Weibo users younger, creating grassroots sports atmosphere, use microblogging strong diffusion, strengthen social governance, infrastructure spread positive energy and other sports on the positive role, but also that sports associations microblogging deficiencies and problems, including the size, sports Association microblogging not amount to anything, the content, the lack of checks Athletic Association, the organization, sports association management chaos, microblogging platform not strict, such as multiple problems.Most of the second article, by sports associations microblogging problem leads, I believe that sports associations should actively explore the development of fair and reasonable solutions, making these nonprofit sports organization after to the Chief, out of a truly belongs own development road with Chinese characteristics. I propose the introduction of the concept of sports co-exclusive APP and feasibility analysis, that it was well placed in terms of subjective and objective. In the objective conditions: the number of favorable policies to accelerate the sports associations to deepen reform; technically feasible, the golden era of opportunity; in the subjective conditions, the author through questionnaires, Anqing City, 237 sports enthusiasts interviews, trying to investigate public acceptability and function by sports associations APP preference settings.The third part of the article, the author uses field research, case analysis, by Professor Chen Linxiang, deputy director of the interview project leadership Wuhan Sports Bureau, for "to exercise" Mobile APP case analysis. On the basis of understanding on the project profiles, proposed "to exercise" of innovation and features, including public sports service model innovation; APP function setting innovation. Next, the author of a detailed analysis "to exercise" project to bring enlightenment sports associations, including the diversification of sources of funding; service position clear, looking at the whole sports market; to build the integrity of the system, and orderly sports market, enlightenment through case studies, the author boldly proposed the implementation of the concept of the Sports Federation APP project: first in the policy environment, sports associations to stimulate use of the Internet is the trend of secondary energy; secondly sports associations and social capital needed to accelerate cooperation, APP rich sources of funding; again on the design concept is based on the user experience is designed to be the foundation of success APP; Finally, while expanding the user base, and strive to continue to improve user stickiness. |
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