The Change Of Consumer Culture In Harbin

Harbin is a young and historic city, the Western-like appearance and the cultural diversity are the focus of our attention.In order to understand the culture of the place,we have to study Harbin culture in the early 20 th century.It was during this period that Harbin started urbanization because of many fact ors,and formed a multi-national,colorful metropolis. In this paper I study consu mption cultural changes of Harbin during this period from the consumers’ point of view and the Far East advertisement.Before the construction of Eastern Railway, Harbin was a traditional co mmunity villages.Eastern Railway brought Harbin development opportunities. Gl obal array of goods promoted the rise of national industry and wealthy leisured class,which changed consumption culture.Consumption of foreign goods was pr evalent from the top community to the common people,the whole society exper ienced the convenience brought by the results of the Industrial Revolution.West ern culture combined with immigrant culture, the traditional consumption conce pt turned to a modern consumer culture gradually. This was not only reflected in the clothing and housing-related daily consumption,but also in art forms, su ch as theater, music, film, literature, painting.People’s consumption not just to meet the needs of survival, as well as the development. This had a profound i mpact on the social development of Harbin.Changes in consumer culture improved the Harbin public material and s piritual life and subverted the traditional ethics shackles. People started to pay attention to their own quality of life and out of the house to participate in co mmunity affairs, to integrate themselves into social development. Affected by t he global trend, in this period the society began to pay attention to female rig hts to education and to participate in social work.Women began to leave their homes, especially educated women challenged the traditional society, female fac tory came into being.With the help of patriotic businessmen,the whole awakeni ng society linked personal interests with the national honor, the society held a massive domestic campaign. Although it was some of the means to sell goods,it promoted the national industry development objectively.