Research On The Integrated Development Of Tourism Resources In The 13th National Games

With the continuous development of sports culture, sports in people’s daily lives occupy an increasingly important position. With all kinds of major sporting events frequently held, the countries, the regions or the cities organizing sports events invariably began to focus on the impact to the local tourism which the sports events brought, the sporting events seems to have become an important tourism resources.Therefore, in order to better promote the development of sports and tourism in Tianjin, the paper from the perspective of tourism caused by the sports events, researches on the related issues of the integration and development of tourism resources of Thirteenth National Games. The paper, based on the scientific theory, takes full advantage of the opportunity to promote the interaction of the games and tourism, to enrich and develop the theory of sports events tourism. Tianjin obtained better tourism effects and economic effects from the practice operational level in the 13 th National Games event, provides specific targeted and referenced strategies for the integration and development of sports events tourism resources, so as to better promote the economic development of Tianjin and also provide the reference and inspiration for the integrated development of tourism events.By literature study 、 questionnaires and other research methods,this study researches on the status of Tianjin sports events tourism resources, and the features of tourism resource in Tianjin, also make feasibility analysis on the integrated development of Thirteenth National Games tourism resources, then proposed the relevant content, strategy of XIII National Games tourism resource integration development, the main conclusions are as follows:1、Event tourism, broadly integrated broad definition of sport tourism and Jiang Shanshan event tourism, the sports tourism is defined as a series of tourism activities to participate in competitions or races triggered. These activities include the exchanges of sports competitions and sports cultural, the sum of the various phenomena and relationships tours of city sightseeing attractions, leisure and shopping activities. The narrow definition is that it is a particular tourism activity undertaken in the condition of the sports event itself as a tourism resource. That is, the direct purpose of the event is to participate in events or travel races. Sport itself is tourism resources.2、Tianjin, a port city, the capital of Beijing municipality and the Acropolis, with rich tourism resources and broad development prospects tournament. Features of its tourism resources are: rich and varied, based on " cultural landscape". But through the constant interaction of different types of events and the integration of tourism resources in Tianjin, that will become one of the driving force for development.3、The integration and development of tourism resources of Thirteenth National Games in Tianjin will not only expand the influence of sports events, also will drive the tourism and economic development in Tianjin. At the same time, to integrate the development of the Thirteenth National Games with rich tourism resources, tourism resources, strong leadership and social foundations, and get the event organizers and the tourism sector(travel agents) support as well as some domestic provinces, integrated Development of tourism Resources can learn from success stories, making the Thirteenth National Games to develop tourism resources integration is feasible and necessary.4 、 The 13 th national games held in Tianjin, which brings unprecedented opportunities for better promoting the interactive integration of sports games and tourism industry. Good integration and development of Tianjin event tourism resources of the national games, will lay the solid foundation to further expand the development of international tourism resources in Tianjin.5 、 The Thirteenth National Games tourism resource integration strategy development: integrated marketing strategy, content promotion strategies, transportation integration strategy, ticket marketing strategy, coordinating agency strategy.6、As for the integration and development of the 13 th national games events tourism resources, policy supply is the premise foundation, economic benefits is the development of the power, the top design is the benefit guarantee, harmony is the running security, service consciousness is the soul guidance, order specification is security.