A Study On The Ideological And Political Education Of College Students In The Media

We-media, as a new developing state of web media, has been widely spread and applied among the college students. It not only has brought great opportunities, but also a serious challenge for ideological and political education, and has put forward the new requirements to ideological and political educators. How to take on, and make full use of the advantages and characteristics of the campus network resources and we-media, to carry out effective ideological and political education work, is a pressing task that the college ideological and political educators are facing.Combing the features and the current application state of we-media, this paper discusses the relationship between we-media and ideological and political education of college students, analyses the positive and negative effects that we-media brings to the students’ study and life, as well as the opportunity and challenge that we-media brings to ideological and political education of college students. And, based on this,this paper explores the practice route of college ideological and political education from enriching the content, innovating the methods, improving the environment,strengthening the faculty team and enhancing self-education of college students.